Media społecznościowe a e-marketing hotelarski w Iranie – przykład Parsian International Hotels

Prioritization of Effective Factors on CRM Implementation in Parsian International Hotels Company in Tehran

The purpose of this study was to explore the impacts of: knowledge management, Senior Managers, staff, technology, consensus, service customization, and integration, as the factors effecting Customer Relationship Management (CRM) implementation in Parsian International Hotels. In this study the population was composed of Parsian Hotels managers and experts. Due to their small number (n=53), cen...

prioritization of effective factors on crm implementation in parsian international hotels company in tehran

the purpose of this study was to explore the impacts of: knowledge management, senior managers, staff, technology, consensus, service customization, and integration, as the factors effecting customer relationship management (crm) implementation in parsian international hotels. in this study the population was composed of parsian hotels managers and experts. due to their small number (n=53), cen...

The Accounting and Marketing Interface in Hotels

investigating the relationship between customer equity and the performance of parsian international hotels corporation

the purpose of this research was to investigate the relationship between customer equity and the performance of parsian international hotels corporation. for this reason it’s an applied and descriptive research. a review of the current literature revealed three key determinants of customer equity: (1)value equity, (2) brand equity and (3) relationship equity. in order to examine the proposed hy...

Studying the Impact of Egyptian Hotels’ Websites Marketing on Customers' E-satisfaction

The purpose of this research is to study the impact of Egyptian hotels’ websites marketing on customer e-satisfaction and how to achieve e-loyalty through focusing on e-satisfaction success factors (website information quality, system convenience, system safety, service quality, expectations and perceptions for hotel services and facilities, and intention to revisit). In this study, convenience...